I wanted to share a one day screen shot from two of our parks. During this time of panic and COVID, we are thrilled that our portfolio parks are thriving. These screenshots, sent to me each morning, shows me what is happening across our portfolio. This particular one, shows me how our marketing department is reaching guests.
First thing to note, 166 people were driven directly to our Book Online Button from our “Call To Action,” campaigns.
139 were driven to the same site through our enhanced Google showing, and 60 directly to Madison through our Adwords. Keep in mind, this is ONE DAY. Most importantly, 239 of the 263 were NEW visitors.
Marketing is always important, but marketing during COVID has been a whole different animal. For the states that have allowed us to remain open, the team has absolutely slayed the competition.
If you are not seeing these kinds of results, you are with the wrong team. No one is more aggressive in their thinking than the team at AOS. We beat the data to death and then tweak each day as needed. It is what we do, and we do it well!
This screen shot tells you a couple things.