Heating Up Hotter?
As I write today’s blog post, we here in Florida are headed toward Phase II of post COVID reopening. Fingers crossed, we are moving along well with very little to no uptick in our cases.
As many of you know, the industry as a whole fared very well during the COVID crisis. It was not by accident that our parks weathered the storm, except for way up north, kept the doors open and the fires burning.
To this, I credit the good Lord, the smart staff, the great team members at the properties, and the owners who allowed us to do our thing. I also give enormous credit to the state associations who battled endlessly to be deemed, “Essential Services.”
What everyone keeps asking is, “What do you see in the future?” Given how well the parks did during COVID-and reading the tea leaves, I dare to suggest we may come out even hotter than we were going into COVID.
Why you may ask?
First of all, European vacations are not going to happen anytime soon. Trust me, I love Europe, but even I would not go right now. I was to be there for three weeks this month, and we have rescheduled for October. I am going to again reschedule since October is too soon for me. Given I am pretty adventurous, I am sure I am not alone.
Secondly, social distancing is a built in amenity when you take advantage of Outdoor Hospitality. Wide open spaces, fresh air, and plenty of room to stretch and separate is part and parcel of an outdoor vacation.
Finally, outdoor adventures are still, for the most part, and cost effective way to vacation. The come with built in amenities and activities, plenty of perks included, and if you RV, you are sleeping with your own germs every night.
We here at AOS are always looking for ways to improve and capitalize on what we are handed. Lemons into lemonade was our mantra pre-COVID, during COVID, and we aim to be a part of the post COVID boom we see coming.