Fred R. Barnard is the advertising executive who first spoke these famous words. He said this he was referring to book jackets, and how the graphic on the front of a book could be the very thing that entices people to purchase it.

Little did he know how advertising would change and how much more true these words are now than ever before.

We sent our in house team out to shoot some of our parks this past week. The images they shot will completely revitalize these parks websites and show the bucolic nature and settings of each.

Case in point, the two photos below.

The first photo below is from the old website. It is dark, pixelated, and unwelcoming.

The second photo is from our recent shoot. It is focused, the lighting is right, and it invites the viewer to come and sit a spell by a lovely pond. Same location-vastly different look and feel.

Pixelated, Dark and Unwelcoming

When it comes to your property, DO NOT cut corners on good photos and video. Today’s outdoor enthusiasts shop and book online. Your photos are their first impression of your park. Make sure it is an inviting one.