A Fresh Look at Rate StructuringNovember 13, 2017
One of the most important services we offer our clients is rate structuring and yielding. They want to stay in line with their comp sets, but wonder how they can get away from the, “Set it and Forget It,” mentality.
In this day and age, the practice of setting rates once a year, publishing them and printing them on an 8 1/2 by 11 inch sheet to be handed out should be long gone. Take a look around the travel and hospitality world and you will rarely, if ever, find this in practice.
Forward thinking park owners are allowing us to mange their rates and are seeing dramatic increases in revenue. One client alone told me he is up $200,000 for the year! This is no small increase and was accomplished by simply reworking his base or “BAR” rate and yielding from there based on demand.
Yielding not only brings in revenue in boom times, but it can boost occupancy-and thus revenue-in slower seasons as well. Dropping rate when you need occupancy gets the needle moving in your direction and once your desired occupancy is desired, you can increase rates from there.
Advanced Outdoor Solutions is one of the only companies in this Industry that employs both Accountants and Certified Rate Managers. Our teams have been yielding rates for years with amazing results.
Let us provide the technology you need to move into this brave new world-and you only pay us as you book sites. We only get paid if you are getting paid. This is how confident we are that we are the right solution for our clients.