A Sign of Things to Come

July 10, 2018

Way too often, when visiting parks, signage is an overlooked part of operations. Either it is missing, sloppy, hand written, or uninviting. What does this tell the guest? Most are going to assume your operations are also going to be run in a less than professional manner.

Greeting visitors with poor signage sets a sub-par tone from the start.

Handwritten signs taped to doors, windows, and shadow boxes are not a way to say, “High End Park. After all, would you think twice before eating at this restaurant? 

Static message signs, building names, and directional signage should always be professionally made and consistent with your park logo and color scheme.

Additionally, regulatory signs should be informational, but positive. Having endless signs listing your many Rules and Regulations makes a park appear unwelcoming and a more like boarding school than a vacation destination. Posting guidelines is important, but should be presented in a way that makes guests feel relaxed and in a hospitable venue. Rather than a sign stating, “You must abide by our quiet hours or you will be asked to leave,: an alternative might be, “Quiet Hours are 10 PM to 8 AM, Enjoy the peaceful sounds of nature during this time.”

Ask a friend or a relative with fresh eyes to walk your park and point out how you can improve your signage and offer an upbeat and relaxing vibe. You will be surprised at what they find and how easy it is to make these simple changes.