When it comes to your social and digital media, results are what matters. Money spent must be converted into real dollars, good bookings, deposits placed, and guests satisfied.
When AOS manages your marketing, KPI (Key Performance Indicators) are part of the weekly reports you get in your packet.
Why is this important?
Because far too often, resort or park owners spend money on marketing, but never really know if their dollars are converting to bookings. With AOS, not only do you get reports such as the one below, but we give you hard data on how many bookings came through as compared to what was spent.
Our marketing team is equipped with all the certifications and knowledge needed to attack marketing in this day and age. Here are just a few of the skills sets under our roof:
Google Adwords Certification
Facebook Blueprint Certification
Google Analytics Certifications
Adobe Creative Cloud Expert Level
SEO and Keyword Certification
Certified Content Managers
Final Cut Pro and Zillow Real Estate Certificates
FAA Drone Licenses
Make sure you vet your marketing team and demand KPI reports and verification that they are up to date on all things digital. If you need a more experienced leader, check us out and let us show you what we can do.