“Experience is One Thing You Can’t Get For Nothing” Oscar Wilde

Being Irish, I oft quote Oscar Wilde, and Wilde is most often correct.

Having been in this industry for so long, experience is one thing that comes with being a bit “Long in the Tooth.” Thus, I am always thrilled to be able speak and share what I know with others.

I am excited to announce several upcoming speaking engagements. In January we will be joining Camp Con and the virtual show with the Canadian Campground Association. We have been working with our neighbors to the north for quite some time and we are thrilled to be speaking via virtual conference.

Secondly, we are pleased to be speaking LIVE at the CARVC (Carolina Association of RV Park and Campgrounds) in February. Being back in front of a live audience will be a welcome change to all the Zoom conferences.

Finally, we have started meeting with our friends in the UK and Europe to attend and speak at some of their upcoming Glamping shows. Having family in Ireland, and having fallen in love with Europe, I am excited about the opportunities to work with industry professionals in these countries.

If you know me, you know I adore speaking and meeting with the incredibly interesting people that make up the world of Outdoor Hospitality. Here’s hoping 2021 brings us the medical advances we need to be together early and often.

Check out the shows and events listed above and make sure you register to learn from industry leaders in this space!

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Nerds Ahead of the Herd

Anyone who knows me knows I am a data nerd!

From the moment I took my first accounting class in college, I knew I was in love!! I love numbers, spreadsheets, formulas, and most of all, REVENUE.

Coming out of my former life, I was impressed with the software we used in the hotel world. It gave a data wonk like me hours of enjoyment. Armed with reports, I was able to make solid, data driven decisions with the type of reports these systems were able to compile. I am happy to report, we are moving our clients to such a system between now and 1-1-21!

If you have seen my budgets, you have a sneak peak at where we are headed. All properties will be on or moved to this hospitality based software beginning January 2021. This may not sound exciting to you, but I am like a kid at Christmas.

Our new software will give us the data we need to continually make solid financial decisions. The screenshot below is just the header of one of the new reports. Without having to pull multiple reports from different systems, we will see at a glance the nights sold, occupancy, ADR, REVPAR total revenue and revenue per occupied site-including ancillary and misc income such as extra person fees, pet fees, and booking fees.

Same on the expense side. Now our reporting gives us daily snapshots into how we are comparing against budget as a PER OCCUPIED SITE cost as well as overall revenue. Cost control is a strong focus and reporting on CPOS is a fantastic tool to control costs. Owners can now login and not only see expenses, but an image of each vendor payment made on the AP side. Owners will also have control over the approval process should they desire to have that level of control.

If you are a new property, you will be on the software from day one. If you are a current property, you will be live 1-1. Let us know if you have questions or comments. We will keep you in the loop as we move you forward!

We want to thank all of your for allowing us to partner with you in the ever expanding world of Outdoor Hospitality.

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Pivot for Profits

One of the things we pride ourselves on here at AOS is the ability to quickly respond to the market. Pivoting our marketing, rates, and strategy on a dime allows us to respond to changes in demand in minutes.

Case in point-hurricanes. AOS has many parks in coastal areas, thus we respond quickly to threats. Not only are we able to get our guests out of harms way, but we are able to get them to other AOS managed parks quickly. We strategically pinpoint those in evacuation areas, and send them to AOS parks right outside the danger zone.

Another case in point is COVID. When COVID came on the radar in March, we immediately changed our marketing strategies to reach guests who were traveling, wanting to stay in place, traveling nurses, and those headed to state and national parks that were closed. This resulted in enormous revenue increases for our clients. Overall, our portfolio is up about 30% YOY.

The AOS team is large enough to get it done, but small enough to be able to move and move quickly. It does not hurt that our team in under one roof and when we see trends, we get into high gear.

If you are not getting results with your current management company. Try us-I promise-no one will work harder to earn and keep your business.

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Time To Plan Ahead

It is hard to believe November starts Sunday. Three weeks later is Thanksgiving and then we are in full Christmas mode. If you are like most people, you are ready to say, “So Long,” to 2020.

For us, the end of 2020 is, in a word, BUSY. We have our plate full -and the start of 2021 is looking just as busy.

Between our current clients expanding their portfolios, the Glamping Show success, and the market being hot-we are beyond blessed with work. We never take this for granted.

We encourage anyone who wants to schedule their onboarding to get it scheduled NOW. We are planning for Q1 2021 these last few months of 2020.

If you need to get on our calendar, please schedule an appointment with Jenna at jlombardo@advanced-outdoor.biz and get on our calendar. She manages all calendars and can get you scheduled and off we go. The new year will bring exciting changes to our clients. We will be moving to a hospitality based accounting program for daily reports and occupancy updates. Our software systems are rolling out advanced features to save payroll dollars and enhance the guest experience.

You have made 2020 our most exciting year yet-and we look forward to working with you in 2021.

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Welcome Little Orleans

As a native Marylander, I am thrilled to say, “Welcome,” to Little Orleans Campground in Western MD. We are beyond excited about this newest park in our Portfolio.

Little Orleans has been in existence for at least 40 years and has a stellar reputation. We plan to build on the great foundation laid by the former owners. Watch as we roll out a new website, marketing, online booking, and a host of great new features at the park.

This gem of a park is located right next to the Potomac River and directly on the C&O towpath bike path leading from Cumberland to DC. It is also at the Fifteen Mile Creek lock and is surrounded by a beautiful mountain fed creek full of trout and old fashioned swimming holes.

Green River State Forest surrounds the park and offers hunting, hiking, horseback riding, and some of the most scenic foliage on the east coast.

Finally, we have landed one of our most seasoned GM’s to run this park. Make sure you stop by the office and say, “Hello,” to Andrea and her staff. We look forward to taking this park to new heights.

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Welcome Timberline

We are excited to announce a brand new addition to the AOS portfolio-Timberline Campground in Benzonia MI.

Watch closely as we roll out the new website, online booking, marketing, and SM pages.

Timberline is a great park near Traverse City, Crystal Lake, and Lake Leelanau MI. We witnessed the stunning foliage of this part of the country during our visit last week. We stayed in an EXTRA large, full hookup, pull thru RV site down the path from a spotless bath house.

Fishing, bike trails, wineries, brew tours, and stunning landscape are just a few of the activities you can find around this great park. We are planning to add park wide Wifi, a dog park, laundry, a clubhouse, and secure storage to the park over the off season.

We look forward to working with guests, owners, and staff at this great park.

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Thank You

Just a quick note to say, “Thank you,” to all those who joined me at the Glamping Summit kick off. What an honor to be chosen as the opening speaker. I know you will be blessed by all the others to follow.

Please check back on my blog in the coming days for the promised budget suggestions. Once off the road and on stable Wifi-you will get it hot off the presses here!

Remember my points in the seminar and you will be on track for great success.

B-Buy it Right

U-Utilities Drive Everything

I-IT Matters-even in glamping

L-Location

D-Demand

Thanks and have a great conference!

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Hitting The Mark In Your Outdoor Resort Marketing

When it comes to your social and digital media, results are what matters. Money spent must be converted into real dollars, good bookings, deposits placed, and guests satisfied.

When AOS manages your marketing, KPI (Key Performance Indicators) are part of the weekly reports you get in your packet.

Why is this important?

Because far too often, resort or park owners spend money on marketing, but never really know if their dollars are converting to bookings. With AOS, not only do you get reports such as the one below, but we give you hard data on how many bookings came through as compared to what was spent.

Our marketing team is equipped with all the certifications and knowledge needed to attack marketing in this day and age. Here are just a few of the skills sets under our roof:

Google Adwords Certification

Facebook Blueprint Certification

Google Analytics Certifications

Adobe Creative Cloud Expert Level

SEO and Keyword Certification

Certified Content Managers

Final Cut Pro and Zillow Real Estate Certificates

FAA Drone Licenses

Make sure you vet your marketing team and demand KPI reports and verification that they are up to date on all things digital. If you need a more experienced leader, check us out and let us show you what we can do.

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Sneak Peak-Glamping Show USA

This week was a BUSY one. We held our annual “Thinking Outside The Tent,” training seminar with our entire staff in our SW Florida offices. We held regular work sessions and six intense work sessions focusing on Client Expectations, Marketing for Success, SWOT Analysis, Work Flow Procedures, and many Q&A sessions. We wrapped up with a BBQ and Dance Party with our very own Papi Roisterous at the helm. Photos are forthcoming…

This week I also taped two promos for the upcoming Glamping Show USA. This year, COVID has us virtual, but they have over 900 participants signed up to attend this online event.

I am honored to be a Keynote and my topic is, “Turning Dreams into Destinations.” Here is a sneak peak at what will be discussed during my event.

You do not want to miss attending this informative and cutting edge industry training and virtual show. You can sign up here to attend and learn from leaders in our industry. The virtual show will connect you to vendors uniquely situated to help you succeed in the space.

Last years event was BUSY..we had a two day booth and we had lines or both days. We are super excited to once again be virtual and look forward to seeing and hearing everyone who will be in attendance.

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