What a Difference Some Days Make: Variable MLOS Targets
2022 budgets are in the books! We are now excited to rock this coming year and make it happen for our client parks!!
While reviewing OTB numbers for 2022 (On the Books) we noticed a great trend-one we implemented this year for next. Namely, our variable MLOS requirements for high demand parks.
The data tells the tale:
We inherited this park in May 2021 and most of the years bookings had been placed.
Average Length of Stay was 2.72 nights in 2021.
With targeted MLOS rules, AOS more than doubled thus number with our 2022 ALOS at just shy of 7 nights. See below
Our Average Length of Stay went from less than 3 nights to almost 7 nights!!! These results happen when our revenue managers, GM's, and Regionals work together to manipulate days, rates, and policies. Trends will dictate when to drop our MLOS to 3 nights, but for now, we are BOOKING!!