What Not to Do Wednesday-Resist the Urge to Manage your own Social Media Sites
Ok, let's be honest, we all engage with Social Media. Whether it be Instagram, Facebook, Snapchat, or the brand new Tic Tok, Social Media is here to stay.
This familiarity with Social Media causes many park owners to think this is an area of their marketing they can tackle on their own. Sadly, we get called in when they realize it was not as easy as they thought.
The below graphic shows results from a month of AOS led marketing compared to a month when they property tried to do it on their own.
As you can see, there is simply NO comparison. With just a budget of $150 for ad spends, we took a park with a less than glowing social media presence and turned it around. We increased the engagement AND did not receive a single negative comment in the process. This type of success can only be done by a social media expert who knows to engage the right audience with the right content.
Social Media may be fun a fun way to chit chat with friends and family on a personal level, but when it comes to running your business, it should always be left to the experts.