Fall is quickly approaching, and for us, that means we are hitting the road for the state and national shows.
Kathleen will be a keynote speaking at the Glamping Summit USA taking place in Aurora Colorado on October 22nd and 23rd. We are honored to have been chosen to lead a seminar and look forward to meeting the folks in this exciting arm of outdoor hospitality. Kathleen will be speaking on:
Winning Over the Millennial Customer
Who is the customer of the future and how do you capture them while maximizing revenue? The rules of engagement are changing and this session talks you through the nuts and bolts in the areas of booking systems, rate yielding and how to market using the millennial language.
Learn: How to utilize revenue management and rate yielding to capitalize on the younger generation of campers, and why ease of booking online is important when targeting this market.
Kathleen Walsh, CEO, Advanced Outdoor Solutions
Next up is ARVC in November in Knoxville TN. Two very talented AOS team members have been chosen to lead sessions at National ARVC.
Daina Behe, our Director of Marketing, and Rachel Godbout, our Director of Operations will be leading, “Social Media 201”
Social Media Marketing 201
Speaker: Rachel Godbout and Daina Behe
Are you already comfortable with creating posts for your social media pages? Do you catch yourself scrolling through feeds to see what competitors are doing? Learn how to drill down your content, as well as create defined audiences and targeted ads so your posts are seen by the right people to get the most out of your marketing dollars. We’ll also be talking about the importance of creating a visual brand across social media channels.
Rachel will also be leading
Targeting Your Marketing to the Millennial Camper
Speaker: Rachel Godbout
The Millennial Generation is the fastest growing segment of the consumer sector today. We will teach you how to effectively market to them, explain some of the modern myths and what they really want in a producer-consumer relationship. We will give you practical, easy to follow steps to increase your market share among that consumer group and most importantly we will explain why marketing specifically to this generation is a MUST for a successful business!
We hope to see you on the road. Make sure you attend our seminars and stop by our booths during this very busy seminar season!