Know Thy Customer Is The First Rule of MarketingOctober 8, 2018
As we work with parks across the US, we are often surprised how little parks know about their target markets. They guess, assume, and hope they are marketing to the right audience and spending dollars on amenities hoping their assumed market will flock to them.
As you can imagine, this is an approach wrought with risk and can end up costing thousands of dollars in misguided marketing.
“Know Thy Customer,” is a mantra of ours, and we aim to educate our owners on just who they should be targeting. A recent client swore they were spa like retreat, when really, they are the perfect setting for rugged outdoorsmen. They thought they should be serving finger sandwiches and champagne; their guests wanted burgers and beer. We are getting them on track with the right marketing, and saving thousands of dollars in marketing costs.
Trying to fit square pegs into round holes is costly, and is causes you to overlook the “Low Hanging Fruit,” of who really is attracted to your park and will spend very real dollars to be there. Our in house team has created targeted marketing campaigns for over 20 years, and with great success. Get your park back on track, and start with, “Know They Customer.”