The Brave New World of TravelJanuary 11, 2018
As referenced on yesterday’s blog posting, we recently returned from a month long trip around Europe. We were each committed to public transportation, lots of hiking, walking, and one travel bag. One bag for a month was going to be a challenge, so we knew laundry facilities would be a must have during our trip.
Enter Air B&B. We figured staying at non-traditional accommodations would afford us access to the laundry facilities we would need, and we were right!
Other than our few days in Ireland, our entire stay was booked through Air B&B.
Most Outdoor resorts have never thought about being on Air B&B. If they are on OTA’s at all, they are sticking by old tried and trues like Booking.com and Expedia.
Being on Air B&B exposes your resort to a whole new class of potential guests. Here are some key facts to know:
- 88% of Airbnb’s reservations were for groups of two to four people.
- 7% of the reservations were for single guests and only 11% of the reservations were for one night stays.
- Only 11% of the nearly 500,000 US listings were reserved on a typical night.
Do you see what we see? Only 11% of the reservations were for a single night, and only 11% of these bookings were for what we consider “Peak Season,” meaning Air B&B books 89% of bookings outside “Typical Nights.” Mosaic and Mosaic Advanced, our exclusive software products, makes certain you have direct connects to such non-traditional channels as Air B&B, VRBO, and Homeaway.
Don’t miss out on the opportunities that these channels offer. Going outside the traditional markets will result in more guests when you need them most!