Winnebago Forecasts the Pulse of the IndustryJune 21, 2018
In case you wondered about where the industry is headed, you need look no further than today’s Investor’s Business Daily headline:
“Winnebago Earnings Surprise Sends RV Stock Soaring”
A quick read of this article points out a few very important things:
1.) Our Blog post, “Supersize Me, Maybe Not?” is holding true
2.) The industry shows No signs of a slowdown
3.) Class A only resorts need to reconsider their business model
As evidenced on today’s quarterly earnings call Winnebago’s President and CEO Michel Happe noted “Towable revenues increased 33% year-over-year, again showing strong organic growth… backlog for towables … increased 15% year-over-year, which supports our positive outlook and expectations…”
Towable and younger RV owners are driving the industry. Making your park AND technology friendly to these buyers is key!
and younger RV owners are driving the industry. Making your park AND technology friendly to these buyers is key!